only
enroll now!
only $227!
A course for stationers, designers, and artists to learn how to build a profitable, sustainable business through your pricing structure.
a $600 value
it's time to finally solve your pricing problems
$158.90
Feeling confused or insecure about your prices?
Shooting in the dark when it comes to profit margins and where your money is going in your business?
Need a clear formula and road map for increasing your prices over time and growing your revenue?
The number one way to make more money in your business:
fix your pricing.
“I was curious, so I calculated it. I would have charged around $700 less for this job had I not used your pricing structure. With the extra $700 from this job and extra $1,000 from another job, that is $1,700 literally in ONE WEEK of making this change”
Once you establish profitable pricing,
finally
lesson breakdown
How your money mindset is holding you back (and how to fix it!)
A simple daily action that will change the way you think about finances in your biz
How to calculate your profit margins & protect the amount of money you will TAKE HOME on each project
Strategies to cut down on costs & improve your margins immediately
I'll walk you through my exact formula for pricing custom invitation packages, including how to determine your personal design fee!
How to vet new leads & why you should not offer discounts on custom packages
How to price save the dates - both in a custom format and semi-custom
Walkthrough example pricing for different save the dates
How to price upgrades & embellishments for paper (ribbon, wax seals, etc.)
How to calculate for assembly costs and postage when adding embellishments
Important reminders for pricing wedding day paper so you aren't losing money
My exact pricing for wedding day paper pieces with an overview for why I charge what I charge
Why you should still be charging a design fee for semi custom and how to calculate the right amount for you
How to protect the scope of semi custom projects to ensure they are profitable and sustainable
How to calculate product pricing for both retail and wholesale
The importance of sourcing in bulk to ensure profit for product lines
The big controversy: package pricing or line item prices? I'll defend my choice: package pricing.
I'll show you how switching to package pricing has helped dozens of stationers make more money & grow into the luxury market
How I AVERAGE $3,400 in upsells PER client
The strategy of upselling - when and how to do it for best conversion & profitability
I'll help you create a strategy for growing your prices over time - there's nothing more exciting than seeing your own future growth and knowing how you'll get there!
Avoid this mistake with increasing your prices - how to make the jump strategically
A pricing & profit margin calculator for invitations, save the dates, & wedding day paper
12 video lessons covering every detail of profit margins, pricing formulas, and growing your revenue
here's what you'll get
An interactive workbook to walk you through the pricing formulas and help you establish your new pricing