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Learn with Elisabeth

Feeling confused or insecure about your prices?

Shooting in the dark when it comes to profit margins and where your money is going in your business?

Need a clear formula and road map for increasing your prices over time and growing your revenue?

fix your pricing.
profit every project.

experience freedom.

only

enroll now!

only $227!

A course for stationers, designers, and artists to learn how to build a profitable, sustainable business through your pricing structure.

Pricing for Profit

a $600 value

it's time to finally solve your pricing problems

$158.90

“I was curious, so I calculated it. I would have charged around $700 less for this job had I not used your pricing structure. With the extra $700 from this job and extra $1,000 from another job, that is $1,700 literally in ONE WEEK of making this change”

allison

Once you establish profitable pricing,

you can

finally

experience freedom

Here's What You'll Learn

lesson breakdown

Pricing Mindset

Lesson 1

How your money mindset is holding you back (and how to fix it!)

A simple daily action that will change the way you think about finances in your biz

profit margins

Lesson 2

How to calculate your profit margins & protect the amount of money you will TAKE HOME on each project

Strategies to cut down on costs & improve your margins immediately

custom pricing

Lesson 3

I'll walk you through my exact formula for pricing custom invitation packages, including how to determine your personal design fee!

How to vet new leads & why you should not offer discounts on custom packages

save the dates

Lesson 4

How to price save the dates - both in a custom format and semi-custom

Walkthrough example pricing for different save the dates

embellishments

Lesson 5

How to price upgrades & embellishments for paper (ribbon, wax seals, etc.)

How to calculate for assembly costs and postage when adding embellishments

Wedding day paper

Lesson 6

Important reminders for pricing wedding day paper so you aren't losing money

My exact pricing for wedding day paper pieces with an overview for why I charge what I charge

semi custom

Lesson 7

Why you should still be charging a design fee for semi custom and how to calculate the right amount for you

How to protect the scope of semi custom projects to ensure they are profitable and sustainable

product pricing

Lesson 8

How to calculate product pricing for both retail and wholesale

The importance of sourcing in bulk to ensure profit for product lines

package pricing

bonus

The big controversy: package pricing or line item prices? I'll defend my choice: package pricing.

I'll show you how switching to package pricing has helped dozens of stationers make more money & grow into the luxury market

upselling

bonus

How I AVERAGE $3,400 in upsells PER client

The strategy of upselling - when and how to do it for best conversion & profitability

increasing prices

bonus

I'll help you create a strategy for growing your prices over time - there's nothing more exciting than seeing your own future growth and knowing how you'll get there!

Avoid this mistake with increasing your prices - how to make the jump strategically

live q&a session

bonus

You'll be invited to a private live Q&A session in early July to get all your pricing questions answered

This call will be recorded and added to the course so you can reference it again!

A pricing & profit margin calculator for invitations, save the dates, & wedding day paper

12 video lessons covering every detail of profit margins, pricing formulas, and growing your revenue

here's what you'll get

enroll now

An interactive workbook to walk you through the pricing formulas and help you establish your new pricing

I'm Elisabeth

And I educate calligraphers, artists, and aspiring stationers (just like you!) how to build a profitable, thriving stationery business.

I built my multiple six figure stationery business from the ground up. With zero background in graphic design, art, or business, I bootstrapped my way to the top of a competitive industry.

I’m here to encourage you and remind you that if I can do it, so can you. I’ll say this many times throughout our journey together, so let me start now: there is space for you.

you don't have to be special to do this. you just have to be committed.

hey there

From Etsy Shop Side-Gig to $300k/year

Etsy Shop Side Gig

$300-500

Local Wedding Signage

$1-1.5k

Focus on Stationery

$5-7k

Invest in Growth

$10-15k

16-20 Hour Work Weeks

$25-30k

2018

2019

2020

2021

now

Let me help you get there

here's a quick visual of my journey...

per month

a course that pays for itself

ENROLL now

only $~~227~~!

$158.90

Will I have immediate access to the course content?

Yes! You will receive immediate access to the course portal and resources. The course is work-at-your-own-pace, so you can start whenever you're ready 🤍

Frequently Asked Questions

Will I have lifetime access to the course content?

Yes! Come back as often as you need, and take your time working through the lessons. It’s yours forever.

Is this course beneficial for stationers outside the US?

Yes!! While the calculations are shared in USD, all numbers can easily be converted to other currencies. The concepts of pricing are applicable to businesses in any country.

Is this course only for wedding stationery designers?

This course covers pricing structures for custom invitations, semi-custom invitations, wedding day paper, paper products, and more. You can apply the concepts learned to other industries like kids' party stationery or personal stationery.

What does the course cost?

The cost is $227 - for launch week only, it's on sale for $177. Sale ends on June 5th! You will make back this investment with your FIRST client after you update your prices!

What equipment/supplies do I need?

The only thing you need for this particular course is a device with internet! The pricing calculator is in Google Sheets and everything else is hosted online.

Is this course for new or experienced stationers?

This course can serve both new and established stationers. I have worked with many established stationers who did not even realize they were charging too low. I've also had BRAND new mentees book their first client at over $4k. I'll help you set up a pricing structure that works for you.

Does the course include a community and support?

This course does not have a private, dedicated community. However, you can join my private Facebook group for stationers to ask questions & get support from me and hundreds of other experienced stationers!

"No one else will help you, guide you, and cheer you on like Elisabeth and her team."

what our students are saying